Celeste Perez is the founder of two creative enterprises and a graduate of the University of Southern California, where she received her degree in broadcast journalism, with minors in music and entrepreneurship.
Founded in 2014, Well Fed is a creative branding studio for lifestyle and hospitality concepts. Clients have grown to include K2 Restaurant Group and SBE Hospitality Group's extensive portfolio of luxury properties worldwide, including Cleo, Katsuya, and the SLS, Mondrian, Delano, and Hyde Hotels. 808 Sunset, Well Fed's penthouse headquarters in DTLA, serves as a test kitchen and popup dining space for new flavors, up and coming chefs, and mixology experts. The studio also specializes in designing and launching new brands, and has found success with original design for concepts like Wanderlust Creamery, LEYNIA at the Delano, BOND Nightclub at Baha Mar, and K. Ramen.Burger.Beer in Miami. Azulé Taqueria is up next, opening October 2018 in Santa Monica.
In 2017, Celeste spun off Well Fed’s best remote freelancers into Artful Studio, a digital marketing studio providing meaningful work for creative women worldwide. With over 100 female freelance designers, developers, and content creators, Artful nurtures global creative talent while offering fair pay and flexible work schedules for women in developing economies.
Previously, Celeste worked in brand development at Digital Brand Architects’ consumer product division, DBP, where she helped shape new brands for digital influencers, with a special focus on developing ROE Caviar’s digital presence.
As a solo entrepreneur, has Celeste launched direct-to-consumer brands Nectar Skincare, an organic skincare line, and Vesterie, an online jewelry boutique, in 2011 and 2013 respectively. This fall, Celeste will be bringing a line of solid travel amenities to market to bring awareness to eco-conscious travel and introduce zero-waste products to the lifestyle brand space.
Though typically behind the scenes, Celeste can be found on camera hosting food and travel content featuring destinations like Miami, Berlin, Tokyo, Paris, and more. Celeste’s videos are distributed to millions worldwide via Tastemade’s AppleTV, Facebook, and Snapchat Discover channels